Midtown Ala Moana Condos for Sale

Welcome to Midtown Ala Moana, a sophisticated and metropolitan neighborhood that is rapidly developing into an urban hotspot. Midtown sprawls across Kapi‘olani Boulevard, starting from Atkinson Street to Pi‘ikoi Street, goes up past the intersection between Kapi‘olani Boulevard and Ke‘eaumoku Street and then up towards King Street. This area is abundant with projects like Azure Ala Moana, Sky Ala Moana and the Central Ala Moana.

These days, Midtown Ala Moana has been taking on an exciting new persona. The stunning collection of luxury condos elevates the lifestyle from casual to elegant and its location is hard to beat. Living in this area means you have the largest shopping mall on the island within walking distance, a gorgeous beach park for everything water activities, endless dining options and family-friendly parks like Victoria Ward Park.

COMPLETED

Azure Ala Moana

Located on the corner of Ke‘eaumoku and Makaloa Streets, Azure Ala Moana is hard to miss. Designed to be a restful oasis, Azure is a new residential tower with 330 condominium residences, 78 rental apartments and retail options across the sprawling 20,000 square foot space on the ground level and second level plaza. This collection of one, two and three-bedroom homes boasts of contemporary architectural design, stunning views and a recreation deck above the parking podium on the ninth floor. The amenities are a rolling list of attractive perks: residents have access to a pool, spa, open lawn space, fitness center, guest suites, barbecue pavilions, open grills and a dog park. There is also a club lounge with a kitchen, movie theater, fully-furnished guest suites and storage lockers. For those who bike or surf, there is plenty of storage for bicycles and surfboards.

The Central Ala Moana

The Central Ala Moana stands at 43 stories high – a concrete high-rise that consists of 512 residences. What sets The Central apart from other condos in the area is that it offers 310 affordable units for those who qualify under income and asset requirements under the HHDFC – it’s the largest offering of affordable housing to ever be offered in Honolulu. Residents can make their way up to the 11th floor of the building for an exciting variety of outdoor activities. There’s a spacious infinity pool, a kid’s pool and park for creating family memories, a recreational center, a dog park, barbecue areas, a fitness center and six cabanas. The units have floor-to-ceiling glasses, spacious lanais and at least one parking space per unit. These living spaces are designed for ultimate comfort, with Samsung kitchen appliances, split A/C systems, cable, and spacious and efficient floor plans.

UPCOMING

Sky Ala Moana

Sky Ala Moana is a condo separated into two towers of Sky West and Sky East. This sophisticated project is mixed-use, with residences and a condo-hotel. These two towers face each other in a unique “V” shape and this orientation allows for fantastic city and ocean views. The project is perfectly located off Kapiolani Boulevard and is within easy access to Ala Moana Shopping Center and Ala Moana Beach Park. There are 390 residential units and 84 affordable housing units called Sky Flats. With one-bedroom and two-bedroom units with lanais, Sky Ala Moana offers residences with amenities like an acre of recreation space, shops on the ground floor, a grand lobby, and an amenity deck. The units have floor to ceiling windows and kitchens have light-colored cabinets, no hardware and Bosch appliances.

Manaolana Place

Manaolana Place is a mixed-use, 36-story high skyscraper in the center of Midtown Ala Moana, conveniently located near Ala Moana Center and Hawaii Convention Center on Atkinson Drive. This condo will be anchored by Mandarin Oriental, Honolulu and is an ultra-luxury hotel with units meticulously designed by Mandarin Oriental Hotel Group and Salem Partners.

There will be 232 units with 125 hotel rooms and suites along with 107 residential units, which will be located among the top floors. These homes will be exclusive and private, with a beautiful contemporary design inspired by Hawaii culture fused with the Mandarin Oriental’s Asian background. There will be a rooftop restaurant and bar with sweeping city and mountain views, outdoor terraces and incredible landscaping. Amenities include an expansive lobby lounge, banqueting and conferencing spaces and a luxurious spa. There will also be state-of-the-art fitness facilities, an outdoor pool, and jacuzzi.

Midtown Ala Moana Condos for Sale

$229,000

1 Baths ⋅ 202614388 MLS ⋅ FS - Fee Simple Tenure ⋅ 1 DOM ⋅ Pacific Grand BLDG.

Welcome to the Pacific Grand. This studio unit offers a spacious living area, full upgraded kitchen and ample closet and storage space. Take advantage of living near Ala Moana Shopping Center, Don Quijote, Walmart and the many shops and eateries surrounding you. The Pacific Grand offers a secured entrance, swimming pool, community laundry on each floor, and affordable maintenance fees which includes electricity, water, hot water, and sewer.

747 Amana Street Unit 1014, Honolulu

$5,900,000

2 Beds ⋅ 3 Baths ⋅ 202613852 MLS ⋅ FS - Fee Simple Tenure ⋅ 4 DOM ⋅ Park Lane BLDG.

Sophisticated, tastefully renovated, and fully furnished 2-bedroom plus den, 2.5-bath residence with 2 parking stalls and dedicated storage at Park Lane Ala Moana. Custom ceiling details, decorative wall treatments, and curated finishes create a refined interior unlike others in the building. Ideally located in Building 3, this spacious corner residence is near the front desk and resort-style amenities. The home enjoys a premier location next to the Great Lawn, surrounded by lush tropical landscaping designed by Vita Planning & Landscape Architecture. The expansive covered lanai features a private jacuzzi and built-in BBQ. Floor-to-ceiling sliding glass doors seamlessly extend the living space onto the generous lanai, ideal for outdoor living and entertaining. Offered fully furnished and move-in ready, this beautifully appointed residence combines privacy, comfort, and timeless elegance. Residents enjoy direct access to Ala Moana Center. Park Lane offers a fitness center, dry/steam saunas, cold plunge pool, BBQ pavilions, clubhouse, conference room, guest suites, 24-hour security, concierge, and valet services. A wonderful opportunity to enjoy the distinctive Park Lane lifestyle.

1388 Ala Moana Boulevard Unit 3301, Honolulu

$739,000

1 Beds ⋅ 1 Baths ⋅ 202614055 MLS ⋅ FS - Fee Simple Tenure ⋅ 6 DOM ⋅ Sky Ala Moana West BLDG.

Income-producing opportunity in Sky Ala Moana West! This fee simple, fully furnished,31st-floor, 1-bedroom residence is tenant occupied through December 2026, offering immediate rental income with the flexibility for future owner-occupancy. The efficient floor plan features Bosch appliances, split A/C, contemporary finishes, a custom-designed closet system, floor-to-ceiling windows, and a spacious lanai with city, mountain, and partial ocean views. Includes a private storage locker and covered parking on the convenient 4th parking level. Enjoy over 50,000 sq. ft. of resort-style amenities directly across from Ala Moana Center and just minutes from Ala Moana Beach Park, Ward Village, Waikiki, shopping, dining, and entertainment.

1388 Kapiolani Boulevard Unit 3104, Honolulu

$230,000

1 Beds ⋅ 1 Baths ⋅ 202613810 MLS ⋅ FS - Fee Simple Tenure ⋅ 7 DOM ⋅ Kapiolani Manor BLDG.

Move-in ready one-bedroom unit in Kapiolani Manor! Located on the cooler side of the building, this residence features a private open lanai with city views, along with a nice breeze throughout the day. Make this spacious unit your with room to fit a queen-size bed and mattress, dining area, and living room area. The unit comes with one parking stall, and a third-floor storage space. Enjoy a prime Honolulu location near Don Quijote, Walmart, Ala Moana Center, the beach, parks, shopping, dining, entertainment, public transportation, and just minutes from Waikiki. Building features include community laundry on each floor and a 27th-floor swimming pool. Maintenance fees include electricity, water, sewer, cable TV, and Wi-Fi. Vacant, easy to show. Please use Sentrikey for all showing requests.

1655 Makaloa Street Unit 505, Honolulu

$1,000,000

2 Beds ⋅ 2 Baths ⋅ 202613666 MLS ⋅ FS - Fee Simple Tenure ⋅ 8 DOM ⋅ Uraku Tower Hawaii BLDG.

This is a fully furnished and remodeled B unit, with every room having ocean views. High quality finishes were used in the remodel, including the flooring and tile work. Uraku tower units have one of the larger open lanais in Kakaako with clear ocean views. Amenities include weekly maid service, heated swimming pool and jacuzzi, wet and dry sauna, fitness center, limo service, 24hr security, recreation rooms and BBQ area, with a restaurant on the first floor and Japanese bilingual concierge service. Centrally located so that you can walk to Ala Moana and Ward Village where there are many shopping and dining options and to Ala Moana Beach Park.

1341 Kapiolani Boulevard Unit 21B, Honolulu

$1,099,000

1 Beds ⋅ 1 Baths ⋅ 202612230 MLS ⋅ FS - Fee Simple Tenure ⋅ 9 DOM ⋅ Sky Ala Moana East BLDG.

Rarely available 1-bedroom, 1-bathroom + DEN at Sky Ala Moana East, located on the high Grand Level (35-38th floor). This spacious turn-key unit offers stunning ocean and Diamond Head views from both the bedroom and living room. Fully furnished with floor-to-ceiling windows, hardwood flooring, in-unit washer/dryer, Sub-Zero refrigerator, and Wolf range / hood. The DEN works perfectly as a home office or extra luggage space, and the fully equipped kitchen makes this a true home away from home. Place it in the hotel rental program while away, block it for personal use, or do a combination of both. Located directly across from Ala Moana Shopping Center on the mountain side, Sky Ala Moana East puts you at the heart of Honolulu's best shopping, dining, and beaches. World-renowned Ala Moana Shopping Center, Ala Moana Beach Park, and countless dining options are all just minutes away. Resort amenities include a heated pool, lap pool, fitness gym, BBQ cabanas, spa, dry and steam saunas, and complimentary valet service for owners in residence.

1390 Kapiolani Boulevard Unit 3805, Honolulu

$184,000

1 Baths ⋅ 202613826 MLS ⋅ FS - Fee Simple Tenure ⋅ 12 DOM ⋅ Ala Moana Hotel Condo BLDG.

Enjoy ownership in one of Honolulu's premier condotel destinations at the Ala Moana Hotel Condominium. This beautifully updated studio features a contemporary island-inspired design, king-size bed, and is offered fully furnished. Ideally situated adjacent to Ala Moana Center and just moments from Ala Moana Beach Park, Waikiki, Kakaako, the Hawaii Convention Center, and countless dining and entertainment options, this location offers exceptional convenience for both visitors and owners. Resort-style amenities include a swimming pool, fitness center, sauna, recreation deck, meeting facilities, concierge services, valet parking, 24-hour security, and front desk assistance. Popular on-site dining venues, including the renowned Signature Prime Steak & Seafood and Starbucks, add to the property's appeal. Whether utilized as a personal island retreat, part-time residence, or income-producing investment, this turnkey unit presents an outstanding opportunity to own in one of Hawaii’s most recognizable hospitality properties.

410 Atkinson Drive Unit 1027, Honolulu

$5,750,000

3 Beds ⋅ 3 Baths ⋅ 202612929 MLS ⋅ FS - Fee Simple Tenure ⋅ 11 DOM ⋅ Park Lane BLDG.

Motivated Seller! Experience refined island living in this coveted front-row 3-bedroom residence at Park Lane Ala Moana. Located on the third floor, this home offers the comfort and privacy of a single-family residence with the convenience of same-level parking, no elevator required. An expansive lanai, surrounded by lush tropical landscaping, features a private spa and creates a seamless indoor-outdoor living experience. Developed by The MacNaughton Group and Kobayashi Group, Park Lane Ala Moana is Honolulu's premier luxury condominium community, ideally situated on the ocean side of Ala Moana Center. The residence showcases exceptional finishes, including natural stone, European oak flooring, Studio Becker cabinetry, and floor-to-ceiling glass that frames beautiful park and ocean views. Enjoy the spacious feel of a private home with the security, concierge services, resort-style amenities, and ease of luxury condominium living. Includes two deeded parking stalls and a private storage unit. A rare opportunity to own one of the best values at Park Lane Ala Moana!

1388 Ala Moana Boulevard Unit 5301, Honolulu

$595,000

2 Beds ⋅ 2 Baths ⋅ 202613673 MLS ⋅ FS - Fee Simple Tenure ⋅ 11 DOM ⋅ Sunset Towers BLDG.

Four views. One home. Endless possibilities. Perched on the coveted 9th-floor corner of Sunset Towers, this rarely available 2-bedroom, 1.5-bath residence captures panoramic makai-to-mauka views of the Pacific Ocean, Ala Wai Boat Harbor, Honolulu skyline, and lush mountain backdrop. The expansive wraparound lanai welcomes cooling trade winds, sailboats in the harbor, and sparkling city lights. Filled with natural light, this bright corner unit features refreshed kitchen cabinetry, newer appliances, fresh interior paint, updated washer/dryer, bathroom improvements with a new vanity and ceramic tile flooring, and a custom shiplap accent wall in the primary bedroom. Sunset Towers offers completed plumbing improvements, a 100% insured building, approximately $2M in AOAO reserves, and no current AOAO debt. Enjoy covered parking, a pool, dedicated dog park, and pet-friendly living just minutes from Ala Moana Beach Park, Magic Island, Ala Moana Center, shopping, dining, and entertainment. Ocean. Harbor. City. Mountains. Honolulu living from every angle.

419 Atkinson Drive Unit 907, Honolulu

$225,000

1 Baths ⋅ 202613680 MLS ⋅ FS - Fee Simple Tenure ⋅ 13 DOM ⋅ Holiday Village BLDG.

Discover the convenience and excitement of living in the heart of the Ala Moana neighborhood! This charming second-floor studio at Holiday Village offers an unbeatable opportunity to enjoy one of Honolulu's most desirable locations. Building is secured and just minutes from Ala Moana Center, Ala Moana Beach Park, Waikiki, Kaka'ako, and Downtown Honolulu, you'll have world-class shopping, dining, entertainment, and beautiful beaches practically at your doorstep. The maintenance fee includes electricity, gas, sewer, water and common area expenses. Community laundry and pool on site. Living on the second floor allows you to go upstairs and downstairs via the stairway instead of the elevator if you choose. Easy access to bus stops and parking may be available to rent. Inside the unit, the studio features thoughtful updates, including a new refrigerator, new garbage disposal, an efficient window air conditioning unit, and updated kitchen plumbing, providing added comfort and peace of mind. The functional layout maximizes the living space while offering a bright and inviting atmosphere. Photos are enhanced and will look different with tenant's furniture.

750 Amana Street Unit 204, Honolulu

$258,000

1 Baths ⋅ 202613602 MLS ⋅ FS - Fee Simple Tenure ⋅ 14 DOM ⋅ Ala Moana Hotel Condo BLDG.

Stunning 180-degree panoramic vistas await from this high-floor studio at Ala Moana Hotel. From its high 30th-floor vantage point, this residence showcases spectacular dynamic views of the Pacific Ocean, Ala Wai Harbor, Honolulu city lights, and the majestic Koolau Mountains. Inside, a bright island-modern design welcomes you, complete with the latest hotel furniture and finishes just completed in 2025. The private lanai offers the perfect spot to take in the panoramic views of paradise, complemented by top-tier building features like the renovated pool deck, exercise room, and grand lobby updated in 2020. Situated in Honolulu's core near the entrance of Waikiki, the property connects directly to Ala Moana Center and sits just across the street from Ala Moana Beach Park, with fantastic dining and shops just steps away. A premier choice for global travelers and professionals, this iconic property is a standout opportunity. Inquire for investment performance.

410 Atkinson Drive Unit 3009, Honolulu

$175,000

1 Baths ⋅ 202613605 MLS ⋅ FS - Fee Simple Tenure ⋅ 14 DOM ⋅ Holiday Village BLDG.

Unbelievable great price for the quick sale! This bright, high-floor studio offers the ultimate convenience of urban island living in the heart of Honolulu's vibrant Ala Moana neighborhood. Juliette balcony to take in the cool trade winds and city views. Murphy bed included, great for rent, or move right in! The exceptionally walkable location puts you just minutes from Ala Moana Center, Ala Moana Beach Park, Don Quijote, Walmart, diverse local eateries, and major bus lines. Holiday Village is a secured building featuring key fob entry, rarely find in-ground swimming pool, a community laundry facility, and an on-site Resident Manager. Monthly maintenance fees include electricity, gas, water, and sewer—offering incredible utility predictability. Don't miss this opportunity!

750 Amana Street Unit 1102, Honolulu

$198,000

1 Baths ⋅ 202613180 MLS ⋅ FS - Fee Simple Tenure ⋅ 14 DOM ⋅ Ala Moana Hotel Condo BLDG.

Ala Moana Hotel Unit #811 is a spacious, pool facing, ADA-compliant unit. Set up for wheelchair accessibility, it feels more expansive than the other rooms and is thoughtfully designed for enhanced accessibility. The newly renovated and well-maintained unit features automatic entry doors and a large accessible bathroom with a roll-in shower and grab bars. Enjoy a turnkey "second home" lifestyle with full-service property amenities, including a pool, fitness center, on-site restaurants, and concierge services. Restaurants include: the Signature Prime Steak & Seafood on the 36th floor for panoramic views and prime steaks, Pint + Jigger in the lobby for craft beers and elevated pub grub, Café 410 for a morning breakfast buffet, Fusion Cafe x Dada cafe / bar next to pool and fitness center. All while being steps away from Ala Moana Shopping Center and Ala Moana Beach Park.

410 Atkinson Drive Unit 811, Honolulu

$1,050,000

2 Beds ⋅ 2 Baths ⋅ 202613160 MLS ⋅ FS - Fee Simple Tenure ⋅ 14 DOM ⋅ Yacht Harbor Towers BLDG.

Rare opportunity to own a move-in ready end-unit in Yacht Harbor Towers with breathtaking, unobstructed views from every room. This spacious residence features 2 large bedrooms, 2 full bathrooms, 2 covered parking stalls, and an expansive living and dining area perfect for entertaining or relaxing. Enjoy a truly unique floor plan with front, side, and rear exposures showcasing panoramic ocean, Ala Moana Beach Park, Magic Island, mountain, city skyline, and sparkling evening light views. Ideally located on the edge of Waikiki in the highly desirable Ala Moana neighborhood, you'll be just moments from world-class beaches, shopping, dining, and entertainment while enjoying a quieter residential setting. Yacht Harbor Towers is a meticulously maintained, resort-style building offering exceptional amenities and a luxurious lifestyle. Electricity is included in the maintenance fee, adding outstanding value and convenience. A rare combination of space, views, location, and comfort. This is island living at its finest.

1600 Ala Moana Boulevard Unit 2910, Honolulu

$1,450,000

2 Beds ⋅ 2 Baths ⋅ 202613531 MLS ⋅ FS - Fee Simple Tenure ⋅ 14 DOM ⋅ Yacht Harbor Towers BLDG.

An icon along Honolulu's southern coastline, Yacht Harbor Towers is positioned along the "front-row" just across from Ala Wai Harbor and Ala Moana Beach Park. Step inside this exceptionally upgraded and immaculately-kept 2-bedroom, 2-bath Penthouse residence to discover stunning views of the Pacific Ocean, Ala Moana Beach Park, and Ala Wai Harbor stretching across Oahu's southern coastline. Renovation features include soaring high ceilings unique to the Penthouse residences, an updated kitchen with bespoke custom cabinetry, countertops, and high-end appliances, electronic roller shades throughout, upgraded flooring and lighting, renovated bathrooms with deep soaking tubs and Toto washlets, new windows, new A/C systems, closet systems, and much more. This turn-key package is sold furnished. This unrivaled location sits at the gateway between Ala Moana and Waikiki, putting near-endless options for casual and fine dining, boutique shopping, entertainment, beaches and watersports all within blocks. Discover refined island living in a sophisticated Penthouse residence; welcome home to Yacht Harbor Towers Penthouse #4105.

1650 Ala Moana Boulevard Unit PH4105, Honolulu

$999,000

2 Beds ⋅ 2 Baths ⋅ 202608501 MLS ⋅ FS - Fee Simple Tenure ⋅ 15 DOM ⋅ Sky Ala Moana West BLDG.

Sky Ala Moana is one of Honolulu's newest luxury destinations, completed in 2023. This sought-after residence is situated just across from Ala Moana Center, the world's largest open-air shopping mall, and moments to Ala Moana Beach Park, acclaimed restaurants, boutique shopping, entertainment, and more. Step inside this high-floor 2-bedroom, 2-bath front-corner residence to find dynamic 180-degree views spanning the Pacific Ocean and Ala Wai Harbor, to urban Honolulu and the Koolau mountains. Modern touches define the primary living space, anchored by a high-end kitchen with Bosch appliances, a modern palette, and bar seating. Both bedroom spaces enjoy dynamic Ocean and Mountain views, with the primary bedroom featuring an ensuite bath. Residents are treated to exceptional resort-style amenities, including dual swimming pools, a Himalayan heated saltwater spa, fitness center, and a sauna. The beautifully landscaped grounds also feature BBQ pavilions, poolside cabanas, a private dining room, a playground, and a dog park. "Work, Play, Live" in the Heart of Honolulu at Sky Ala Moana West #3102. Listing includes enhanced photos.

1388 Kapiolani Boulevard Unit 3102, Honolulu

$310,000

1 Beds ⋅ 1 Baths ⋅ 202613372 MLS ⋅ FS - Fee Simple Tenure ⋅ 19 DOM ⋅ Kapiolani Manor BLDG.

Completely renovated-Move in condition one bedroom unit on the cooler side of Kapiolani Manor. Enjoy mountain and city view at the open lanai. Convenient location walking distance to Don Quixote, Ala Moana Shopping Center, beach, park. This unit come covered parking stall along with size of storage on the ground floor. Community laundry space on each floor. Swimming pool on 7th floor will beautiful ocean view. Maintenance fee includes electricity, water, sewer, cable TV and WIFI.

1655 Makaloa Street Unit 2004, Honolulu

$259,900

1 Baths ⋅ 202613344 MLS ⋅ FS - Fee Simple Tenure ⋅ 18 DOM ⋅ Holiday Village BLDG.

Beautiful Ocean and City Views from this Rarely Available High Floor Upgraded Unit in a Prime Location. Great Investment Opportunity... Especially for First Time Buyers. Convenient Short Walking Distance to Don Quijote,Walmart, Sam's Club, Ala Moana Shopping Center, Ala Moana Beach Park, Magic Island, Businesses, Banks, Restaurants and Bus Stops. Minutes away from Waikiki and Downtown Honolulu. Well Secured, Maintained and Managed Building with On-Site Resident Manager. Amenities include a Relaxing Swimming Pool and Deck Area and a Common Laundry. Reasonable Maintenance Fee that includes Electricity. Unit to be sold "As-Is". Please use Liane Shimabukuro, First American Title Kapiolani Branch.

750 Amana Street Unit 2009, Honolulu

$1,875,000

2 Beds ⋅ 2 Baths ⋅ 202611361 MLS ⋅ FS - Fee Simple Tenure ⋅ 18 DOM ⋅ Azure Ala Moana BLDG.

Must see! Azure Ala Moana #3301 is a rare high-floor corner residence featuring the largest 2-bedroom floor plan in the building (1,189 sq. ft.) with breathtaking panoramic views of Ala Moana Beach Park, Magic Island, the Pacific Ocean, and Diamond Head. Floor-to-ceiling glass fills the home with natural light, while the spacious lanai creates an open, airy living experience that truly sets this residence apart. The owner invested over $53,000 in premium upgrades, including custom closet systems, built-in shoe storage, designer lighting, premium furnishings, and an upgraded Washlet toilet. Additional features include engineered wood flooring, split AC throughout, a separate laundry room with side-by-side washer and dryer, and two assigned parking stalls. Perfectly located just moments from Ala Moana Center, Don Quijote, world-class shopping, dining, major banks, beaches, and everyday conveniences, Azure #3301 offers one of the finest combinations of view, floor plan, comfort, and long-term value available in the building today. A rare opportunity to own one of Azure’s most desirable 2-bedroom residences.

629 Keeaumoku Street Unit 3301, Honolulu

$400,000

202613200 MLS ⋅ LH - Leasehold Tenure ⋅ 19 DOM

Located near on Rycroft Street near Walmart and Keeaumoku Street. Walking distance to Walmart and Ala Moana Center. Rare opportunity to acquire Choi's Garden, one of Honolulu's well-known and long-established Korean restaurants. For many years, this restaurant has earned a loyal customer base and a strong reputation for authentic Korean cuisine and exceptional dining experience. This is a true turnkey operation, fully equipped with a commercial kitchen, dining area. The new owner can continue operations immediately with minimal transition.

1303 Rycroft Street, Honolulu

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Based on information from the Multiple Listing Service of Hicentral MLS, Ltd. Listings last updated on . Information is deemed reliable but not guaranteed. Copyright: 2026 by HiCentral MLS, Ltd. IDX information is provided exclusively for consumers' personal, non-commercial use. It may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.